Mar 19, 2020
My podcast this week is with a former colleague and friend
Luis Esteban (LinkedIn
often do I ask colleagues to be on the podcast, but after meeting
Luis Esteban last year, we just hit it off and have so many things
in common. Luis is now CEO of Initiative Spain, and I
moved on too. His Twitter handle is @lesteban
In wake of the Corona Virus, we actually recorded this episode
only last week. It hangs over us, yet we are focusing on leadership
in unprecedented times as well as his mantra, ‘be a warrior’.
His bio reads like a dream profile of a successful
entrepreneur and business person: Digital CEO with Entrepreneur
Spirit, Loves Mobile, E-Commerce & Social Media. Now in the
Performance and Direct Response world (Programatic, Search, SEO and
Social PPC). He was awarded as Executive of the Year 2018 in
the Bing Europe and APAC Awards amongst 700 agency contenders and
he was twice (!) included in the 100 Most Influential Under40 in
Spain by GQ.
Luis latest challenge moves him into TV as well, which in
Spain is still a huge media channel, and will be moving digital at
some point. However, whilst we start off on digital marketing, I
guess that’s where we met, for him it is all about having fun at
work and being happy; balancing his life.
His leadership is about enabling the right people around him,
to make them successful, whether that is within his organisation or
outside. This leads the conversation to different generations in
the workplace, and what millennials want from the workplace versus
the older generation. This ties in with the new regulations of
working from home or working remotely due to the ongoing global
Luis has been very successful in his career, and no doubt this
will continue. However, he is very humble about it. So he boils it
down to respect, being humble, and working with talented people. He
is very positive and has a very forward looking, positive outlook
on life which helped him to be successful. However, he warns to not
confuse this with being naive but being pro-active or
My main take away from the conversation is that you should be
in it for the long run. Of course you have to do your job, but be
patient and persevere and you will reach the level you were meant
to reach. It’s all about hard work and a long term view, having a
long term career plan. Being able to coach millennials and staff in
general seems to become more and more important.
Luis quotes Microsoft’s CEO Nadella stating that the biggest
influence on business is: empathy. It goes in line with my previous
podcast on Compassionate Leadership. The use of EQ (emotional
intelligence), compassion, and empathy in the workplace is key.
Showing this in times of these, where we are separated by screens,
and cannot socialise directly, it is something we should encourage
in the ‘remote workplace’ situation. Luis has already had a virtual
beer and lunch, why not? We are all in the same boat, and isolation
can lead to mental health challenges. Let’s combat this now.
At the end of the podcast we touch on WLB (work life balance)
and how it is important to have the right people around him at
home, similar to work. He praises his wife for her support and
having his balanced family life with his three children. His advice
is to leave all business at the doorstep and come into the house
and focus on your family only. I guess another challenge in terms
of working remotely. We touch on hobbies and making the most of the
time you gain by not commuting, and keeping up the social spirit.
This podcast is hosted by Volker Ballueder (Ballueder Partners
), a trusted
advisor, business consultant and mindfulness trainer.
Volker wrote a book on productivity and life
He launched his bestselling book Principles
, based on the interviews on this podcast, in
If you are interested in working with Volker Ballueder as an
advisor, coach or consultant, please reach out to him via email