Sep 5, 2019
On a hot July day, Hossein
and I recorded this episode as a starter for
season 3. A week before DMEXCO
we talk about the adtech and digital industry, and of course about
success. Hossein recently launched his own consultancy and advisory
company which can be found at www.houssaini.com
- so the timing
is right for him to tell us all about what success for him and in
digital looks like, and if you want to meet with him at DMEXCO,
please get in touch.
helps brands to understand the digital
data-driven marketing landscape better by simplifying complex
subjects to ease decision making in programmatic advertising,
strategy, business processes and implementation and offer services
in consulting, workshops and keynotes around the digital
transformation and marketing automation.
He left Havas this year, where he was responsible for the
Global Programmatic Strategy of the group and he also managed
subjects like GDPR, transformation and education. Previous jobs
include Doubleclick, Google, IPG and brands like L’Oreal and
We address the challenge of the uptake of consultants in our
industry. Hossein focuses on digital, anything from a media and
creative perspective but also beyond that; I, on the other hand,
also launched my own executive and productivity coaching business
which is more industry independent, whilst I still work in the
industry as a consultant.
I confronted Hossein on his opinions, which I personally like.
He challenges the industry, and sometimes in a very confident way.
He suggests that failure is part of the success journey, and thinks
that you can still join a more prominent company later in your
career; it’s opposite to what my guests said before, and this leads
to an interesting discussion on what success means, and how things
have evolved from our parents generation’s viewpoint on a success
path compared to our generation and future generations.
We discuss family, and how Work-Life Balance is key to all of
our endeavours, plus how our children see the future differently,
growing up with technology at a much earlier stage. Also, we
discuss his upbringing and his view of success; his family would
have had high expectations and that lead to him becoming very
competitive. And this of course had an impact on his private life
too. So success for him turns into being able to spend time with
his children, and to be present with them, and to start a company
of his own based on his values and beliefs; as we get mature,
we refocus on our values, understanding that our main job is to
have a family and look after it. For Hossein success and
happiness are closely linked, and further closely linked to culture
From an adtech perspective, we review the meaning of
advertising, and what is essential for a consumer? We get quite
into the weeds. What does really work in advertising? How do we
measure advertising successfully? Why does re-targeting still work
without a proper frequency capping? How could companies still not
understand why they should connect their online and offline data?
This and other questions were what we discussed prior to the
biggest European trade show coming up, DMEXCO in Germany next week.
Somehow we lost the story telling in advertising, didn’t we?
You can find out more about Hossein or get in touch via any of
the following links:
This podcast is hosted by Volker Ballueder (Ballueder Partners
), an executive
and productivity coach and growth consultant. Volker also wrote a
book on productivity and life improvement #BeBetter
Next week he will publish his second book based on his successful
podcast Stories of Success, so stay tuned.
If you are interested in being coached by Volker Ballueder or
you are interested in discussing mindfulness trainings or
consulting work, please reach out to him via email (mailto:firstname.lastname@example.org