Ana Milicevic is originally from Serbia but describes herself
as a European New Yorker. She has been named by Business Insider as
one of top 23 people who fix advertising and runs her own
consultancy with her sister in the data space called Sparrow
Ana is an entrepreneur, media executive and digital data
innovator. She and her team of strategic consultants work with
companies across adtech, martech, ecommerce, and media on strategy,
product, go-to-market positioning, new market launches, innovation,
services and global field enablement. Earlier in her career she has
held key leadership roles across product, strategy, technology, and
services in early stage startups, high growth scale-ups, and
established global companies like Adobe, SAS, and even included a
stint at the United Nations.
There was a lot of serendipity involved in her career she
admits, and we speaking about how she helped bring the radio to the
internet, scaling start ups, work with her sister, and we talk
That’s something we both have in common, we love data! We also
discuss the volatility of the industry, successful and not so
successful exits and how she defines success.
A great episode recorded on a night before a big parliamentary
decision on Brexit in January, yet we talk cultures and what it
means to have lived in different places.
Ana reveals some successful habits, and one of it is
scheduling thinking time. I have since adopted that, creating more
space to think.
If you would like to be in touch, please add her on LinkedIn
her on Twitter @aexm